‘Brain-building’ in early childhood

A considerable amount of effort to engage parents has come from the Bezos Family Foundation, run by Jackie and Mike Bezos, parents of Amazon founder and CEO Jeff Bezos.

The flagship effort: Vroom, a series of more than 1,000 quick tips for on-the-spot activities that are rooted in the science of brain development. The goal is to help parents turn everyday activities such as feeding and dressing their children into moments that develop focus, self-control and the ability to understand other people’s perspectives – skills research has linked to thriving in school and beyond. Get VROOM app here.

Check out the full story on USATODAY.com: https://www.usatoday.com/story/news/education/2019/09/12/mom-text-message-texting-reading-app-kids-school/2139639001/